108 kilometers of Gobi hiking, Xu Yong finds himself in pursuit of dreams

 From September 15th to September 19th, 2023, a 4-day and 3-night Gobi hiking challenge trip was grandly launched in Dunhuang! This is the Gobi Hiking Challenge, with the theme of “Climb Your Own Mountain”, which has attracted founders and business elites from all over the world to participate. Xu Yong, a professional manager with 17 years of marketing experience, is one of them.

This Gobi hike has a total length of 108 kilometers and a total of six teams. Xu Yong joined the Wind and Waves team. It starts from Dunhuang, passes through Yadan and Yumen Pass, and ends at Yangguan. Gobi hiking requires climbing over the Gobi and crossing the desert. It is a difficult task for white-collar workers working in the city to face both physical and psychological challenges. The hiking process was tiring, painful, and weak. Xu Yong’s team worked together, encouraged each other, and used persistence and perseverance step by step to break through the physical and psychological pressures and successfully complete this unforgettable challenge.
Some people say that when you are lost and confused or encounter a bottleneck in life, you should go for a hike in the Gobi. The challenge of hiking in the Gobi Desert is similar to the journey of career struggle. There are ups and downs, the joy of success and the trauma of failure. However, life is a long journey. As long as you persevere to the end, you can reach the distance of your dreams.

Since entering the marketing industry seventeen years ago, Xu Yong has grown from a little-known salesman to a well-known marketing manager in the industry today. All along, he has continued to learn and improve himself, and with superhuman courage and courage, he has broken through difficult projects time and time again and carved out his own world.

In September this year, the chairman emphasized the integration of scientific and technological innovation resources to promote the development of strategic emerging industries and future industries, and proposed the concept of “new quality productivity”. As the head of marketing in strategic emerging industries, Xu Yong seizes new opportunities with forward-looking strategic thinking and opens up new horizons with unique strategic vision. Under the current economic situation, the new visual industry, nanotechnology industry, and smart mechanics industry, which are new fields, have high technological content, and have strong innovation driving force, are strategic emerging industries and are in the stage of advanced planning and step-by-step advancement. Therefore, if marketing leaders want to seize the future market, they need to deeply link to the scientific and technological innovation system, deeply learn industry and product knowledge, strengthen the cohesion of professional fields, technical fields, marketing fields, and service fields, and accelerate the formation of new quality productivity. At the same time, for marketing leaders, tempering their mentality and will is particularly important. During this Gobi hiking trip, six teams competed fiercely, and everyone faced physical and mental hardships and challenges. With the joint efforts of all team members, Xu Yong’s Chengfeng Piaolang team stood out and won the championship.

This difficult hiking trip strengthened Xu Yong’s belief in “dare to do, dare to venture, dare to do, and dare to create”, and also made him understand the importance of teamwork. There may be many difficult moments in the future, but he will also make full use of the challenging spirit of Gobi hiking to break through himself and break through the bottleneck period in life and career, thereby realizing personal value.