With the trend of going overseas, how can enterprises set sail through the Google track?

 As economic globalization becomes more and more intensive, Chinese enterprises going overseas has become an irresistible wave of the times, and more and more enterprises have begun to set sail overseas. In the process of going overseas, using Google, Facebook, Twitter, TikTok, Instagram, Threads, Linkin and other media for advertising and marketing promotion is a topic that companies going overseas cannot avoid. Through these media, overseas companies can establish connections with potential users faster and more closely, build brand images, and even directly drive sales.

Today, Chongqing Chengyouqing Network Technology Co., Ltd. will share with you how companies can conduct marketing through Google when going overseas.

For companies going overseas, Google's keyword search, YouTube, social media, etc. are undoubtedly unavoidable for companies going overseas, especially search, which is the top priority.

Search is an important channel for people to actively obtain information. HubSpot research data shows that 62% of consumers use search engines when they want to learn about a new business, product or service, and 41% of consumers use search engines when preparing to purchase a product. In the field of search, Google is the well-deserved leader. Every year, Google runs trillions of searches, with 3.5 billion+ searches every day.

Google’s latest “Year in Search 2023 Report” shows that today’s consumers are more eager to take the decision-making initiative into their own hands and make “confident decisions.” This creates opportunities for brands to win user trust and strive for user choice. Search has become a bridge and tool that helps advertisers and users build trust, enhance connections, and drive decision-making. As much as 88% of users will purchase products from brands that make them feel confident about their purchase.

This is undoubtedly the case for overseas companies. If they want to make their brands and products visible to consumers, it is difficult to avoid search advertising. Not only that, companies going overseas are also starting a craze for building independent websites, hoping that their brands can establish face-to-face connections with consumers and at the same time get rid of over-reliance on e-commerce platforms.

But building an independent station is only the first step. How to attract traffic to the independent station is also the key. Google is undoubtedly an important channel for attracting traffic to brand independent stations. With the help of Google search SEO and a series of services provided, it not only allows users to directly reach the brand independent website, but also helps to improve the ranking of the independent website on Google's homepage, thereby gaining a large amount of exposure while bringing more natural traffic, forming An effective virtuous cycle.

Taking automobile export as an example, the traffic brought by Google accounts for 68% of the total traffic. At the same time, Google is also an important brand export channel for overseas automobiles, providing good brand information endorsement. Of course, it’s not just the new energy automobile industry, such as Chongqing’s industrial industry, hardware industry, 3C digital, smart technology, accessories aftermarket, etc...

Of course, the methods of other channels are also very different, and various resources can also be flexibly matched and combined according to the company's overseas stage and needs to achieve its own marketing purposes. Google provides far more than this for overseas companies.