Hanchehui Set to Shine at the Suzhou GT Show! The Domestic Tuning Giant, Armed with a Global Vision, Leads the Industry’s New Trends.

 On March 27, 2026, the Suzhou GT Show—Asia’s premier automotive tuning extravaganza—grandly opened its doors at the Suzhou International Expo Center. As a benchmark enterprise within China’s domestic automotive tuning sector, Chongqing Cheyigou Import & Export Trading Co., Ltd. (hereinafter referred to as "Hanchehui") made a prominent appearance, showcasing its full range of tuning products alongside the achievements of its global expansion strategy. Under the theme "Technology Empowerment, Global Sharing," the company demonstrated to car enthusiasts worldwide the innovative prowess and international scope of China's automotive tuning culture.

Since its inception, Hanchehui has remained steadfast in its mission to "bring Chinese tuning to the world," gradually establishing a comprehensive industrial chain system that encompasses R&D, manufacturing, sales, and after-sales service. Leveraging Chongqing’s strategic advantage as a major hub for China’s automotive industry, Hanchehui has deeply integrated local supply chain resources to create three core product lines: off-road tuning, performance enhancement, and new energy vehicle customization. Its independently developed "Hantu" series off-road kits, high-performance braking systems, and battery protection devices for new energy vehicles have successfully obtained international certifications—such as the EU’s CE and the US’s DOT—thereby becoming a "Chinese calling card" in the global tuning market.

According to the company’s latest data, Hanchehui’s exports of tuned vehicles and components now span 127 countries and regions worldwide. In emerging markets such as Central Asia, Southeast Asia, and the Middle East, the company has maintained a leading market share for three consecutive years. In 2025, the company’s overseas sales revenue surpassed $230 million. Notably, its customized luxury MPV conversion solutions—tailored specifically for "Belt and Road" nations like Kazakhstan and Kyrgyzstan—have become the preferred choice for official government and business reception vehicles in those regions, thanks to their exceptional cost-effectiveness and localized adaptability.

At the Suzhou GT Show, Hanchehui centered its exhibition around the theme of "Tracing Technical Origins," utilizing an immersive display zone to vividly recreate the R&D journey behind its tuning products. At the heart of the booth, a Ford Ranger pickup truck—equipped with Hanchehui’s latest "GT-Racing" kit—drew a crowd of onlookers. This kit was inspired by real-world operational data gathered during the company’s participation in the Dakar Rally; by incorporating lightweight carbon fiber materials, an adjustable suspension system, and a high-flow air intake mechanism, the kit enhances the vehicle’s off-road capability on unpaved surfaces by 40%, while simultaneously reducing fuel consumption by 15%. "Vehicle modification is not merely an indiscriminate stacking of parts; rather, it is a technical reconstruction driven by specific situational demands," emphasized Zhou Yanyong, Technical Director at Hanchehui, during the product launch event. The company allocates 12% of its annual revenue to R&D and has established joint laboratories in collaboration with institutions such as Chongqing University and the China Automotive Research & Technology Center (CATARC), thereby creating a closed-loop innovation system characterized by "racing validation, civilian application, and feedback-driven optimization." For instance, the "Battery Shield"—a protective device within its new energy vehicle (NEV) modification product line—draws inspiration from the battery pack safety designs utilized in Formula E racing. By employing multi-layer composite armor and intelligent thermal management systems, this device reduces the rate of collision-induced battery damage to just one-third of the industry average.

Capitalizing on the opportunity presented by a global vehicle modification market boasting a compound annual growth rate exceeding 8%, Hanchehui is simultaneously advancing a dual-pronged "Hardware + Service" strategy for its international expansion. On the hardware front, Hanchehui introduces "localized modification packages" tailored to specific markets: developing heat-resistant interior materials for clients in the Middle East, customizing low-rolling-resistance tire solutions for European users, and even designing dust- and sand-resistant air filters for the African market. Through this approach of "precise adaptation," the company effectively transcends cultural barriers.

"The ultimate objective of China's vehicle modification culture is to enable users worldwide to experience the human warmth and passion that lie beneath the technology," stated Luo Xi, Hanchehui’s Head of International Trade, in a recent interview. The company is actively constructing a closed-loop ecosystem—encompassing "Products, Community, and Culture"—through initiatives such as sponsoring global off-road rallies, establishing overseas modification clubs, and offering online modification courses. To date, Hanchehui has established six overseas service centers in locations including Dubai, Bangkok, and Moscow; with a global fan base exceeding 500,000, the company has emerged as a new vehicle for the global dissemination of Chinese culture.

As China’s Special Action Plan for Boosting Consumption explicitly pledges support for the development of the automotive modification industry, the domestic market penetration rate is projected to surge from its current 5% to 30% by 2030, with the total market size expected to surpass the one-trillion-yuan mark. As a leading enterprise in the sector, Hanchehui is leveraging the Suzhou GT Show as a springboard to accelerate its strategic expansion into cutting-edge domains—such as NEV modification and intelligent cockpit customization—thereby achieving a leapfrog trajectory of development characterized by "Chinese R&D, Global Manufacturing." “Modification is the soul of automotive culture, and culture knows no borders.” Mr. Zhou Yong, founder of Hanchahui, declared at the exhibition’s opening ceremony. “We look forward to sharing technology and jointly expanding markets with partners worldwide, establishing Chinese modification as an indispensable pillar within the global landscape of automotive culture.” With the rise of Chinese enterprises such as Hanchahui, a new era for Chinese automotive modification is now dawning.