Jiangmen Huaqi Visits Lixin for Discussions and Exchange, Jointly Advancing the Global Market Expansion of the "OUTAFUN"

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 On March 17, 2026—with the aim of accelerating the internationalization of local brands—the foreign trade operations team from Jiangmen Huaqi Lifang Technology Co., Ltd. (hereinafter referred to as "Jiangmen Huaqi") visited Jiangmen Lixin Outdoor Products Co., Ltd. (international brand: "OUTAFUN") to conduct a specialized exchange session. The head of OUTAFUN’s foreign trade division and their core team extended a warm welcome to the visitors. The two parties engaged in in-depth discussions regarding their online operational strategies for the global market in 2026 and reached a consensus on a comprehensive, integrated solution encompassing "independent foreign trade websites + overseas social media matrices + large-scale AI models + media promotion and distribution."

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As a benchmark enterprise in Jiangmen’s outdoor products sector, OUTAFUN has successfully exported its products to over 50 countries and regions—including markets in Europe, the Americas, and Southeast Asia—yet it currently faces challenges such as intensifying global market competition and rising costs for online traffic acquisition. The Jiangmen Huaqi team proposed a strategy centered on digital operations, outlining four key initiatives designed to help OUTAFUN overcome its growth bottlenecks. First, the two parties will collaborate to establish a regionalized account ecosystem across platforms such as Facebook, Instagram, TikTok, WhatsApp, and LinkedIn, tailoring content strategies to suit specific markets; for instance, the European and American markets will focus on marketing content centered on professional outdoor scenarios.

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Second, they will integrate AI-powered tools—including intelligent customer service systems, market trend forecasting tools, and precision advertising platforms—to address challenges related to cross-border time zones, language barriers, and data silos. For example, AI customer service agents can handle over 80% of common inquiries in real-time, boosting response speeds by 90%; meanwhile, the advertising delivery system utilizes machine learning to optimize keywords, thereby reducing customer acquisition costs by 30%.

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Third, they will collaborate with international industry media outlets—such as Medium, Quora, and Tumblr—to curate and publish special feature stories highlighting the brand's narrative. Fourth, they will simultaneously amplify their promotional impact across markets in North America, Europe, South America, and the Middle East through live streaming on overseas social media platforms, thereby constructing a multi-dimensional publicity framework that combines "authoritative endorsements" with "recommendations powered by large-scale AI models." During a recent roundtable discussion, the head of OUTAFUN’s international trade division stated: "This collaboration marks a strategic upgrade for OUTAFUN—shifting our focus from mere 'product exports' to 'global brand building.' Leveraging the technical and resource support provided by Jiangmen Huaqi, we will prioritize our market expansion in North America, Europe, and the RCEP region. Our goal is to achieve a 50% year-over-year increase in overseas sales by 2026, and to have overseas revenue account for over 50% of our total revenue within three years."

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The General Manager of Jiangmen Huaqi emphasized that the company will empower OUTAFUN through a three-pronged approach—encompassing "Technology + Service + Ecosystem"—to facilitate end-to-end growth, ranging from initial traffic acquisition to long-term user retention. "We have already provided digital 'Go Global' solutions to over 300 enterprises in Jiangmen; this partnership with OUTAFUN is poised to become yet another benchmark case study for the globalization of local brands."

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With the widespread adoption of digital tools—such as independent e-commerce sites and social media marketing—enterprises in Jiangmen are actively transitioning toward building their own proprietary brands. Furthermore, the deep integration of AI technology is set to further lower the barriers to entering overseas markets and significantly enhance international competitiveness. This strategic partnership between Jiangmen Huaqi and OUTAFUN not only offers local enterprises a replicable roadmap for digital transformation but also underscores the unwavering determination of "Made in Jiangmen" products to drive their global expansion through technological innovation.

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