Leveraging the Power of Haituo Internet's Short Video Solutions, Shenzhen Gaopin Embarks on a New Journey of Global Overseas Promotion!

Recently, Shenzhen New Gaopin Sports Goods Co., Ltd. (brand: "Gaopin"), with the assistance of Haituo Hulian (Shenzhen) Information Service Co., Ltd. (referred to as "Haituo Hulian"; brand: "Hitop Global"), achieved remarkable results in the field of short-video operations and promotion. A single video garnered over 300,000 views and generated a significant volume of customer inquiries—an achievement that has attracted widespread attention within the industry.

Guo Jinguo, Chairman of Shenzhen New Gaopin Sports Goods Co., Ltd., expressed his sincere gratitude to Haituo Hulian for the short-video operations and promotion services provided. He noted that in today's fiercely competitive market environment, short-video marketing has become a crucial tool for enterprises seeking to expand their market reach and enhance brand awareness. Leveraging its professional operational capabilities and innovative promotional strategies, Haituo Hulian tailored a bespoke short-video marketing plan for New Gaopin; this initiative successfully captured the attention of a large number of potential customers, injecting new vitality into the company's business development.

Qi Mijue, the founder of New Gaopin, explained that since its inception, the company has dedicated itself to the R&D and manufacturing of sports equipment—including golf hitting mats, putting greens, practice nets, and golf bags—as well as artificial turf for sports venues and related EVA products, for over 20 years. Driven by an unwavering pursuit of quality and continuous technological innovation, New Gaopin has accumulated extensive industry experience, with its product quality reaching advanced international standards. Currently, 90% of the company's products are destined for export; the company is fully capable of meeting the diverse requirements of overseas distributors, wholesalers, agents, and brand owners—spanning customization, certification, and export logistics. With its products sold across numerous countries and regions worldwide, New Gaopin has successfully established a strong brand image in the international market.

Li Wenquan, Co-founder of the Hitop Global team, was involved in every step of the comprehensive service chain provided to New Gaopin—from content creation and video production to operations and promotion. He stated that throughout the service process, the team gained a deep understanding of New Gaopin's product features and market positioning. By integrating this knowledge with the specific characteristics of short-video platforms and user demands, the team meticulously planned every piece of video content to ensure it accurately conveyed the brand's message and effectively captured the attention of target customers. Furthermore, the team closely monitored video performance data and user feedback, making timely adjustments to their promotional strategies to continuously enhance the videos' reach and conversion rates.

It is precisely this precise grasp of client promotional needs and pain points—coupled with a rigorous commitment to service quality—that has earned Haituo Internet the high esteem of Xin Gaopin. A representative from Xin Gaopin stated that the Haituo team consistently upholds a standard of 100% client satisfaction; from initial planning through to final execution, they have strived for perfection in every single step, providing comprehensive support and assurance for the company's short-video marketing initiatives.

The success of this short-video operation and promotion campaign has not only generated increased business opportunities and brand exposure for Shenzhen Xin Gaopin Sporting Goods Co., Ltd., but has also allowed Haituo Internet to accumulate invaluable experience within the sporting goods sector's short-video marketing landscape. Both parties have expressed their intention to continue deepening their collaboration in the future, fully leveraging their respective strengths to jointly explore innovative marketing models and promotional channels. This partnership aims to provide even more robust support for Xin Gaopin’s expansion into overseas markets, helping the company achieve even greater success on the international stage.

In the era of digital marketing, short-form video has emerged as a crucial frontier for corporate promotion. The successful collaboration between Shenzhen Xin Gaopin Sporting Goods Co., Ltd. and Haituo Internet offers a valuable case study and source of inspiration for other enterprises. It is anticipated that, in the future, an increasing number of companies will harness the power of short-video marketing to achieve rapid brand growth and effective market expansion.