WJM Silicone Makes Its Debut at AUTOCOM in São Paulo, Brazil, Embarking on a New Journey to Expand into the South American Market.

 On March 31, 2026, the highly anticipated Brazil São Paulo Vending and Retail Automation Exhibition (AUTOCOM) grandly opened at the Expo Center Norte in São Paulo, Brazil. Shenzhen Weijiamei Silicone &Plastic Electronics Co., Ltd.(operating under the international brand "WJM Silicone")—a high-tech enterprise within the rubber and plastic products industry—was invited to participate in the event. The company showcased a diverse range of innovative products and solutions, aiming to further expand its presence in the South American market and strengthen exchanges and cooperation with both local and global clients.

The Brazil São Paulo Vending and Retail Automation Exhibition (AUTOCOM) stands as the largest and most influential professional trade show for retail automation in South America. This year's exhibition covered an expansive area of 22,000 square meters, bringing together 415 exhibiting companies from numerous countries and regions, including China, Japan, Australia, the United Kingdom, and France. These enterprises presented cutting-edge technologies, innovative products, and solutions within the retail automation sector—spanning various sub-fields such as automated vending, payment systems, and smart terminals—thereby comprehensively demonstrating the latest trends and achievements in the global retail automation industry.

The exhibition attracted over 15,800 professional visitors for viewing and procurement, comprising a diverse audience that included distributors, agents, retailers, and executives from e-commerce platforms within the retail sector. At this venue, exhibitors were able to engage directly with their target customers, showcase their brand image, and expand their market channels across South America; conversely, visitors gained a one-stop opportunity to stay abreast of the latest industry developments and source high-quality products and services. The AUTOCOM exhibition has emerged as a vital link facilitating communication and collaboration among upstream and downstream enterprises within the retail automation value chain, thereby driving the integration and optimized allocation of industry resources while fostering innovative development within the global retail automation industry.

WJM Silicone is an enterprise specializing in the R&D, manufacturing, and sales of rubber and plastic molds and products. As a designated National High-tech Enterprise, a Technology-based SME, and an Innovative SME, WJM Silicone places a strong emphasis on R&D and innovation. As of early 2026, the company held 59 patented technologies, covering a wide spectrum of categories including utility models, invention patents, and industrial designs. Its representative achievements include brackets for POS terminals, tensioning and expansion mechanisms for automotive air vents, strength testing devices for quality control in plastic product processing, as well as various in-vehicle storage solutions and silicone car tissue boxes. These patented achievements not only demonstrate the company's prowess in technological R&D but also provide a robust guarantee for the quality and performance of its products.

WJM Silicone offers a diverse product portfolio, primarily encompassing categories such as silicone, plastic, and rubber goods. Specific items include protective cases for mobile phones, tablets, and POS terminals; car key covers; in-car phone holders; charging stands for new energy vehicles; car sunshades; automotive interior buttons and switches; in-car storage organizers; silicone car tissue boxes; conductive rubber keypads; silicone tableware; silicone rings; and silicone plugs—covering a wide spectrum of rubber and plastic products. The company's clientele includes Western enterprises such as TESSCO, BUSHNELL, CASE-MATE, and HAMA, as well as domestic automotive brands like NIO, XPeng, BYD, and Avatr Technology. Its products are exported to over 40 countries and regions across the Americas, Europe, Japan, and South Korea.

At the recent AUTOCOM exhibition, WJM Silicone unveiled a range of new products and solutions specifically developed to address the unique characteristics of the South American market, capturing the attention of numerous visitors.

Among these highlights, WJM Silicone showcased its series of protective cases for smart payment terminals. Crafted from novel, eco-friendly silicone materials, these cases not only feature properties such as abrasion resistance, anti-slip grip, and anti-aging durability but also boast superior environmental credentials, fully complying with international environmental standards. The series features exquisite designs that perfectly fit various mainstream smart payment terminals, providing comprehensive protection for the devices while simultaneously enhancing the user experience.

To meet the specific demands of the South American automotive market, WJM Silicone introduced a series of rubber and plastic accessories for car interiors—including car sunshades, in-car phone holders, and storage organizers. The design of these products prioritizes a harmonious blend of style and functionality, while the selection of materials undergoes rigorous scrutiny to ensure both quality and safety. For instance, the car sunshades utilize specialized shading materials that effectively block direct sunlight and reduce interior cabin temperatures, thereby creating a more comfortable travel environment for drivers and passengers alike.

Furthermore, WJM Silicone also presented its latest innovations in the field of POS terminal accessories. The company’s newly developed POS terminal stand utilizes a screw-driven mechanism to achieve precise control over clamping force. While ensuring stability, it simultaneously prevents damage to the POS device, thereby resolving issues inherent in traditional stands—such as loosening during use and potential equipment damage. This innovative solution garnered high praise from the professional attendees at the exhibition.

As a core economic powerhouse in South America, Brazil’s retail market is demonstrating robust growth momentum. In 2024, Brazil’s narrow-definition retail sales grew by 4.1%—marking the highest level recorded since 2012—while broad-definition retail sales expanded by 3.7%, with eight out of eleven retail sub-sectors achieving growth. Rising household income serves as a key driving force behind this trend; in 2024, the average monthly real income of Brazilian households increased by 7.4% year-on-year, and the unemployment rate dropped to a historic low of 6.1%, resulting in a significant boost in consumer purchasing power. Digital transformation has emerged as a central trend within the Brazilian retail market; in 2024, 75% of Brazil’s top 300 retail enterprises were engaged in e-commerce operations, with 130 companies maintaining their own proprietary e-commerce platforms. Furthermore, the adoption rate of artificial intelligence technologies among retail businesses continues to rise. With over 150 million mobile internet users and the widespread adoption of the Pix instant payment system—through which over 85% of online transactions are now processed—transaction efficiency has been dramatically enhanced.

A representative from WJM Silicone stated that the South American market holds immense potential for growth, and the company places great importance on the opportunity to participate in the AUTOCOM exhibition. By exhibiting, WJM Silicone is able not only to showcase its technological prowess and product strengths but also to gain deeper insights into the specific needs and trends of the South American market, thereby fostering closer ties with local clientele. Moving forward, WJM Silicone will remain committed to an innovation-driven development strategy, continuously enhancing its product R&D capabilities and manufacturing standards to provide South American customers with superior, high-efficiency products and services. Concurrently, the company will actively seek opportunities for collaboration with local enterprises to jointly drive the advancement of the retail automation industry throughout South America.