Hitop global and Melume Reach Deep Consensus to Jointly Embark on a New Digital Journey for High-End Eyewear's Global Expansion.

 On April 13, 2026, Lai Yanhong, General Manager of Hitop Interconnect (Shenzhen) Information Service Co., Ltd. (Brand: Hitop Global), engaged in in-depth business discussions with Zhang Zhitao, General Manager of Shenzhen Melume Technology Co., Ltd., and Annie, the company’s Head of International Trade. Centering on core topics such as Google-based independent website construction, overseas social media promotion, GEO targeting, and AI-driven smart recommendations, the participants fostered a consensus on cooperation and joined forces to explore new pathways for the digital upgrading of the high-end eyewear brand, Melume, as it expands into global markets.

Rooted in Shenzhen—the "Eyewear Capital of the World"—Melume Technology leverages 20 years of experience in export services for high-end eyewear brands to cultivate deep industry expertise and a sterling reputation within the global premium eyewear market. Melume possesses a profound understanding of client needs within high-end markets across Europe and North America; its Head of International Trade, Annie, remains steadfast in her commitment to working directly in the field, personally traveling to various European nations annually to visit clients. By precisely capturing market dynamics and core client demands, she ensures rapid responsiveness and the delivery of customized solutions—a professional and sincere approach that has earned the trust and favor of numerous high-end clients worldwide.

In terms of product capabilities, Melume Technology focuses on crafting premium eyewear products, backed by a skilled R&D team, state-of-the-art manufacturing equipment, and a rigorous quality control system. The company innovatively incorporates sustainable and eco-friendly materials—including acetate, metal, titanium, bamboo, wood, and natural horn—to meticulously design and manufacture eyewear frames and sunglasses. This approach successfully balances stylish aesthetics with wearer comfort while upholding green environmental principles, providing global clients with comprehensive, one-stop solutions for custom high-end eyewear. Currently, Melume has emerged as a trusted partner for high-end eyewear brands across Europe and North America, thereby exemplifying the high-quality manufacturing prowess synonymous with Shenzhen's eyewear industry.

During this exchange, both parties focused on the specific digital transformation requirements for the Melume brand's global expansion, engaging in comprehensive and in-depth discussions. Drawing upon the "four-in-one" strategic framework for international trade client acquisition in 2026—comprising "Independent Websites + SEO + GEO + Social Media"—the participants exchanged professional insights and practical strategies regarding key issues. These included leveraging Google-based independent websites to establish a robust platform for brand showcasing and conversion; utilizing overseas social media matrices to amplify brand influence; employing GEO targeting to precisely reach core customer segments in Europe and North America; and harnessing AI-driven recommendation algorithms to enhance overall marketing efficiency.

Zhang Zhitao, General Manager of Melume Technology, clearly articulated the company's strategic direction: a future focus on digital marketing. By leveraging Google-hosted independent websites, overseas social media platforms, and AI technologies, the company aims to bolster its international brand communication, establish a robust "moat" of proprietary traffic, and further consolidate and expand its presence in the high-end eyewear markets of Europe and North America—thereby achieving a strategic upgrade from mere "product export" to full-fledged "brand globalization."

In response, Lai Yanhong, General Manager of Hitop global , offered an enthusiastic pledge of support. She noted that Hitop global , as a specialized service provider in the realm of cross-border digital marketing, has dedicated years to mastering overseas promotional strategies. Proficient in integrating core competencies such as Google advertising, international social media marketing, and GEO optimization, the firm possesses a comprehensive, end-to-end service framework. Hitop global stands ready to serve as a dedicated partner to the Melume team throughout this journey—from channel construction and operational optimization to the realization of tangible results—providing full-cycle assistance to ensure the successful activation of their online marketing channels and empowering their brand's global expansion through the transformative power of digitalization.

This in-depth exchange has not only forged a bridge for highly efficient collaboration between the two parties but has also facilitated a precise alignment between "product excellence" and "digital capabilities." Moving forward, Hitop global will harness its specialized expertise in cross-border digital marketing—combined with Melume Technology’s formidable product strengths and deep market foundations—to jointly propel the Melume brand toward achieving more efficient brand communication and robust business growth within the global high-end eyewear market. Ultimately, this partnership aims to help Chinese high-end eyewear manufacturing brands shine even more brilliantly on the international stage.