KUMA tires have achieved another success! An order from Tanzania has been successfully packed, and KUMA tires have set sail for Africa.

 On April 19, 2026, a busy yet orderly scene unfolded at the modern factory of Chongqing Ruisilaifu Tire Co., Ltd. (hereinafter referred to as "Ruisilaifu," international brand). With the last container sealed, a container of KUMA brand tires ordered by a Tanzanian customer was officially loaded and ready to be shipped to the African continent. This marks another significant breakthrough in Ruisilaifu's strategy of deepening its presence in the African market.

The KUMA tires shipped to Tanzania are Ruisilaifu's third-generation product, specifically designed for the high-temperature, gravel road conditions in Africa. According to the technical director, the tires utilize a composite technology of highly dispersed silica and special carbon black, improving tear resistance by 40% compared to ordinary products and extending service life to 30 months, easily coping with the complex and varied road conditions and harsh climate of Africa. A Tanzanian customer specifically mentioned in their test report that Reslife's customized tires exhibited significantly reduced wear on gravel roads, greatly decreasing the frequency of repairs and tire replacements, and effectively lowering operating costs.

"Tanzania has a long rainy season, and the roads are muddy and covered in gravel, placing extremely high demands on tire wear resistance and tear resistance," said Liang Dabing, Chairman of Reslife. "Our R&D team conducted in-depth research in the African market, continuously optimizing product performance based on the actual needs of local customers, and ultimately developed this KUMA tire suitable for Tanzanian road conditions."

Inside Reslife's smart factory, robotic arms precisely complete processes such as tire vulcanization and inspection. Through a "digital twin" production system, the factory has achieved end-to-end digital management from order receipt and production scheduling to logistics and distribution. This Tanzanian order took only 15 days from demand confirmation to delivery, thanks to the strong support of this efficient production system.

“Each tire has a unique digital ID, with traceable information throughout its entire lifecycle, from raw material batches to quality inspection data,” the production director explained, pointing to the tires rolling off the production line. It is understood that the factory has achieved 98% automation in its processes, with a daily production capacity exceeding 20,000 tires and a defect rate controlled below 0.03%, providing strong support for rapid order delivery.

The successful delivery of this Tanzanian order is one of the important achievements of Ruisilaifu's globalization strategy. In recent years, Ruisilaifu has continuously accelerated its overseas production capacity layout, planning to build multiple production bases in countries along the Belt and Road Initiative, and prioritizing localized production in Africa. Currently, the company has established regional service centers in Conakry and Lagos, training local technicians in self-repairing inner tube replacement technology to provide African customers with more convenient and efficient after-sales service.

“We are building a dedicated database for our African customers, providing predictive maintenance services through real-time monitoring of tire wear data,” Liang Dabing revealed. “Currently, this service has reduced customers’ overall costs by 28% and achieved a repurchase rate of 82%.” With the continuous deepening of its African market strategy, Ruisilaifu’s market share in Africa continues to expand, making it one of the important suppliers in the African tire market.

It is worth mentioning that at the recent 139th Canton Fair, Ruisilaifu showcased its entire KUMA brand product line, attracting the attention of many international buyers. During the exhibition, the KUMA brand successfully secured orders from multiple countries thanks to its superior product performance and customized service capabilities, further consolidating Ruisilaifu’s position in the international tire market.

“The Canton Fair is not only a platform for us to showcase our products and technological strength, but also an important opportunity for us to communicate and cooperate with global customers,” said Liang Dabing. “Through the Canton Fair, we have met more customers from Africa, Southeast Asia, Latin America, and other regions, providing new opportunities for the company's market expansion.”

In the future, Ruisilaifu will continue to adhere to its innovation-driven development strategy, increase R&D investment, and continuously launch more high-performance tire products that meet market demands. At the same time, the company will further deepen its global layout, strengthen cooperation and exchanges with international customers, and promote “Made in China” tires to more corners of the world.

“Our goal is to enter the top five in the global tire industry by 2029, making KUMA synonymous with high-end customized tires,” Liang Dabing said confidently. With the successful shipment of the Tanzanian order, Ruisilaifu’s globalization journey has taken another solid step forward. It is believed that in the near future, Ruisilaifu tires will shine in more markets around the world.