Lai Yanhong from Hitop Global was invited to share a new paradigm for B2B overseas social media customer acquisition with students of Shenghe Academy

 On April 17, 2026, Lai Yanhong, General Manager of Hitop Global (Shenzhen) Information Service Co., Ltd., was invited to the Shenzhen Special Economic Zone Shenghe Academy East Branch Joint Class to deliver a practical sharing session on "New Methods for Overseas Social Media Promotion for B2B Enterprises." Drawing on 12 years of experience in B2B foreign trade promotion, Lai Yanhong, with "altruism" as her core, dissected the underlying logic and implementation path of social media marketing, providing a directly applicable and implementable method for manufacturing and foreign trade enterprises to overcome the difficulties of high customer acquisition costs and sluggish traffic growth.

At the beginning of her presentation, Lai Yanhong directly addressed the core pain points of current foreign trade enterprises: the continuously rising cost of traditional search traffic customer acquisition, making it difficult for single channels to support enterprise growth. She clearly pointed out that the core logic of B2B foreign trade customer acquisition has changed in 2026! The overseas procurement decision-making process has shifted from "search" to "social media seeding + trust building + precise conversion." Social media is not only a brand showcase but also a core platform for directly reaching decision-makers, building private domains, and efficiently generating orders.

Addressing common misconceptions among businesses, Lai Yanhong systematically breaks down the essential differences between overseas and domestic social media: overseas social media emphasizes professional value output, long-term trust building, and matching B2B decision-making scenarios, rather than simply entertainment-driven traffic; the traffic logic, content format, and user behavior of domestic social media cannot be directly copied. She emphasizes that for B2B companies using overseas social media, the core is to "motivate professional buyers with professional content," rather than pursuing excessive entertainment exposure.

"Content is the soul of social media customer acquisition," Lai Yanhong emphasizes. B2B social media content must align with the company's positioning, match customer needs, and highlight core strengths. In the core segment of her presentation, Lai Yanhong detailed practical techniques for B2B social media advertising. She broke down the entire conversion logic from "exposure" to "inquiry" to "sales" from four dimensions: precise audience targeting, creative material optimization, campaign timing control, and data review and iteration.

The entire presentation was packed with practical information, devoid of abstract theory and filled with immediately applicable methods. The students from Shenghe Academy listened attentively and actively participated, unanimously praising the presentation as "truly practical and highly useful," providing a clear direction for social media strategy development for manufacturing and foreign trade companies.

At the end of her presentation, Lai Yanhong stated that this event adhered to the principle of altruism, sharing her over ten years of experience in B2B foreign trade promotion without reservation, hoping to help more companies avoid detours and achieve efficient breakthroughs. "Treating others with sincerity and empowering partners' growth with professionalism is the greatest happiness," she said, her sincere sharing earning enthusiastic applause from the audience.

Following the sharing session, Ai Huoyin, General Manager of Shenzhen Tonghui Arts & Crafts Gifts Co., Ltd. and Head Teacher of the Kunpeng Class, presented Lai Yanhong with a custom-made badge and flowers on behalf of the joint classes of the East Branch of Shenghe Academy, to express gratitude for her insightful sharing and selfless empowerment.

This learning session not only provided Shenghe Academy students with a platform to acquire cutting-edge foreign trade marketing knowledge, but also promoted a deeper connection between Haituo Internet and manufacturing enterprises. In the future, Haituo Internet will continue to provide more B2B foreign trade enterprises with professional overseas social media promotion services with an altruistic spirit, helping them seize opportunities and achieve high-quality growth in the wave of digital globalization!