Tang Daiping, General Manager of Leeyu Precision, Visits Russia to Deepen China-Russia Cross-Border Digital Trade Cooperation.

 Recently, Tang Daiping, General Manager of Chongqing Leeyu Precision Technology Co., Ltd. (hereinafter referred to as "Leeyu Precision," with the international brand "Leeyu"), joined a delegation from the Chongqing Cross-border E-commerce Association on a visit to Russia for inspection and exchange activities. The delegation paid key visits to the headquarters of Ozon—Russia’s largest e-commerce platform—and the logistics giant YM TRANS GROUP. During these visits, they engaged in in-depth discussions regarding the construction of cross-border digital trade ecosystems, localized compliance operations, and logistics solutions, thereby injecting new momentum into China-Russia cross-border e-commerce cooperation.

At the Ozon headquarters, the delegation held discussions with the platform's operations team concerning seller support policies, market access regulations, and localization services. As a core digital trade channel reaching over 90% of consumers in Russian-speaking regions, the Ozon platform currently hosts over 500,000 Chinese sellers and boasts an annual transaction volume exceeding $12 billion. Conversion rates for its light industrial goods, 3C electronics, and home furnishing categories are 22% higher than the industry average. Furthermore, through services such as low-barrier entry policies, Russian-language label generation, assistance with EAC certification, and integration with FBS (Fulfillment by Seller) warehouse logistics, the platform has significantly reduced operating costs for Chinese sellers. Data indicates that for sellers utilizing FBS warehouses, the share of costs associated with reverse logistics for returns has dropped from 11% to 6%, while the risk of incurring customs clearance demurrage fees has been reduced to nearly zero.

Tang Daiping stated: "The localization services provided by the Ozon platform—particularly the customized solutions tailored for precision tools such as high-precision pneumatic nail guns and smart fasteners—align perfectly with Leeyu Precision’s 'Technological Innovation + Global Branding' strategy. We plan to leverage this platform to rapidly penetrate the Russian-speaking market, replicate the success we achieved in Southeast Asia, and establish the Russian-speaking region as a new strategic growth point." Previously, Leeyu Precision successfully acquired customers with high precision through its independent website and social media matrix. In the first half of 2025, by analyzing search keywords used by buyers in the Middle East and Central Asia to optimize product descriptions, the company tripled its inquiry volume and shortened its sales cycle to just seven days. This recent visit will serve to further refine the company's digital customer acquisition strategies, leveraging the traffic advantages of the Ozon platform to expand into European and American markets.

At the Moscow headquarters of YM TRANS GROUP, the delegation focused its discussions on optimizing the cross-border logistics system between China and Russia. As a leading enterprise in Russia's logistics sector, Yunmeng Group has leveraged its "China-Russia Express Rail + Overseas Warehouse" model to provide end-to-end solutions for over a thousand Chinese companies. The two parties engaged in technical consultations regarding transit times, customs compliance, and warehousing costs for high-ticket items, such as smart fasteners. Tang Daiping revealed: "In 2024, a Russian construction firm faced potential losses of $2 million due to a nail gun malfunction. By utilizing the China-Europe Railway Express to expedite an emergency shipment, we not only retained the client but also helped them evolve into our largest distributor across the Russian-speaking region. Our current collaboration with Yunmeng Group will further reduce response times for spare parts, enabling us to guarantee a '48-hour spare parts delivery' service covering all major cities throughout Russia."

A representative from Yunmeng Group explained that their overseas warehouse in Moscow is equipped with an automated sorting system, enabling "same-day delivery" services for precision tools. Furthermore, through a direct interface with the Russian customs system, customs clearance efficiency has been boosted by 40%. The two parties also plan to jointly develop a "Smart Logistics Tracking Platform" to synchronize real-time data on cargo location, temperature, and humidity, thereby ensuring zero damage during the transportation of high-precision tools.

During the visit, the delegation also held a specialized seminar with Belerui, a Russian financial and tax consultancy, focusing on cross-border financial and tax compliance. Belerui’s "Integrated Legal and Tax" service covers the entire value chain—from contract review and tax filing to dispute resolution—and is particularly adept at handling legal documentation and communication during overseas tax audits, thereby helping companies mitigate potential risks as they expand into emerging markets. Tang Daiping emphasized: "Localization and compliance are paramount in the Russian market. Belerui’s financial and tax solutions complement the localization services provided by the Ozon platform, offering Leeyu Precision Engineering comprehensive, end-to-end support—from finance and taxation to logistics—across the entire Russian-speaking region."

This visit marks a new milestone in Leeyu Precision Engineering’s global expansion strategy. The company has reached a preliminary agreement on cooperation with the Ozon platform, with plans to launch an official flagship store in the third quarter of 2026, initially listing 5,000 sets of smart fastener solutions. Furthermore, it has signed a strategic cooperation agreement with Yunmeng Group to jointly establish a dual-warehouse network in Moscow and St. Petersburg, aiming to reduce the response time for spare parts within the Russian-speaking market to under 24 hours. Additionally, the company has launched a "Compliance Safeguard Initiative" in collaboration with Beileirui Finance & Taxation, training 10 financial and tax specialists for the Russian-speaking region to ensure that all transactions fully comply with local Russian regulations.

Tang Daiping summarized: "Sino-Russian digital economy cooperation has entered the fast lane. Leeyu Precision will seize the opportunity presented by this visit to deepen its 'three-in-one' strategic layout—comprising an independent website, platform flagship stores, and overseas warehouses—with the goal of increasing the Russian market's contribution to our total revenue to 15% by 2027. We aim not merely to export products, but to export standards, positioning Chinese precision tools as key partners in the industrial upgrading of the Russian-speaking region." As the joint construction of the Sino-Russian cross-border digital trade ecosystem continues to advance, Leeyu Precision's globalization strategy is writing a new chapter for "Made in Chongqing" and "Intelligent Manufacturing in China."