Lu Tiejun, Chairman of Dongfang Minggui, Visits Wenzhou Heli Standard Parts to Jointly Chart a New Strategy for Global Trade Expansion!

 On May 30, 2025, Mr. Lu Tiejun, Chairman of Beijing Dongfang Minggui Advertising Co., Ltd. (hereinafter referred to as "Dongfang Minggui"), led a delegation on a special visit to Wenzhou Heli Standard Parts Co., Ltd. The delegation toured the company's production workshops and held discussions with its core management team. The two parties engaged in in-depth dialogue regarding key topics such as new market strategies for the fastener industry's global expansion, worldwide brand promotion, and the upgrading of digital marketing capabilities, jointly exploring new avenues for cooperation and charting a shared vision for future development.

As a premier manufacturing enterprise in China's fastener sector, Wenzhou Heli Standard Parts Co., Ltd. has dedicated itself to the industry for many years. The company specializes in the R&D, manufacturing, and sales of fasteners, automotive and motorcycle components, and various hardware products. Leveraging its consistent product quality and sophisticated manufacturing processes, the company has cultivated an excellent reputation in both domestic and international markets, with its products being exported to numerous countries and regions worldwide. Chairman Lu Tiejun and his delegation ventured deep into the production frontline to conduct on-site inspections of the company's workshops, equipment configurations, and quality management systems. They gained a detailed understanding of Heli Standard Parts' production capacity, product portfolio, and overseas market expansion progress, offering high praise for the company's solid performance in product R&D, quality control, and customer service.

During the discussions, both parties focused on exchanging views regarding the evolving landscape of the current foreign trade market, the shifting demands of overseas clients, and the opportunities and challenges inherent in taking brands global. Chairman Lu Tiejun outlined Dongfang Minggui's core strengths and proven track record in areas such as brand promotion within the fastener industry, support for overseas trade exhibitions, and the establishment of digital marketing channels. As a specialized service provider dedicated to the fastener sector, Dongfang Minggui draws upon years of deep industry expertise to serve as a vital bridge connecting numerous domestic fastener manufacturers with global buyers. Through a diverse array of channels—including overseas trade shows, industry publications, and online promotional campaigns—the company effectively empowers enterprises to expand their international market footprint.

In response to the overseas market expansion needs articulated by Heli Standard Parts, representatives from both parties engaged in in-depth discussions regarding strategies for international brand promotion, precise target market positioning, and the facilitation of client resource connections, reaching a preliminary consensus on several areas of cooperation. A relevant executive from Heli Standard Parts noted that the company is currently at a critical juncture in its overseas market expansion efforts; they expressed hope that, by leveraging Oriental Minggui’s resource advantages in industry promotion and foreign trade services, they could further enhance their brand’s international influence, cultivate a broader base of high-quality overseas clients, and achieve high-quality growth in their foreign trade operations.

This visit and exchange served as both a significant step for Oriental Minggui in deepening its cooperative relationship with a long-standing client, and a proactive joint endeavor to explore innovative models for Chinese enterprises venturing into overseas markets. Moving forward, Oriental Minggui will continue to capitalize on its industry resources to provide professional and efficient brand promotion and foreign trade support to a wider range of domestic fastener enterprises, thereby assisting them in overcoming developmental bottlenecks and expanding their global market presence. Concurrently, the company looks forward to deepening its collaboration with valued clients—such as Wenzhou Heli Standard Parts Co., Ltd.—to jointly propel China’s fastener industry onto a broader international stage, achieving mutual benefit and shared development.