Surpassing One Million Monthly Views! JiangMen HuaQi Partners with "Liben" Incense to Make Chinese Incense Culture Go Global

 On May 21, 2026, Ms. Ye Ruiqin, General Manager of Jiangmen Huaqi Lifang Technology Co., Ltd. (hereinafter referred to as "Jiangmen Huaqi" or "Huaqi Yunsou"), led a delegation to visit Mr. Li Liwei, General Manager of both Jiangmen Lizhong Automation Equipment Co., Ltd. and Jiangmen Dongji Incense Industry Co., Ltd. The two parties engaged in in-depth discussions regarding the digital transformation of the traditional incense industry, brand internationalization, and comprehensive digital marketing solutions. This meeting marks an acceleration in Jiangmen's traditional incense industry's efforts to connect with the global market through digital means.

As a leading figure in Jiangmen's incense industry, General Manager Li Liwei has dedicated many years to cultivating this sector. Under his leadership, Lizhong Automation independently developed the "Liben" brand of incense-making machinery. Leveraging innovative patented technology for double-coil incense molding, the "Liben" brand has established a technological stronghold in the fields of stick incense and coil incense—particularly in the niche of coreless stick incense.

Meanwhile, products manufactured by Dongji Incense Industry—such as sandalwood, bamboo-stick incense, and agarwood incense—have long been exported globally thanks to their exceptional quality. These products enjoy significant market share, particularly in Japan, India, Southeast Asia, and the domestic market. General Manager Li Liwei noted that, in the past, the company relied primarily on "repeat business" from established clients and long-term partnerships with Taiwanese enterprises. Given their robust product quality and independent R&D capabilities, they never lacked orders and, consequently, had not previously prioritized online promotion.

Faced with increasingly fierce industry competition in recent years, General Manager Li Liwei decided to seek a breakthrough by proactively embracing digital marketing. This year, he chose to partner with Jiangmen Huaqi (Huaqi Yunsou) to launch a short-video account management service. Remarkably, within just one month, the collaboration yielded impressive results: total video views surpassed 1 million, with a single viral video garnering as many as 530,000 views.

General Manager Li Liwei personally appeared in the videos to serve as the company's brand ambassador. Thanks to his profound understanding of the industry and his sincere, authentic approach to sharing, he quickly captured the market's attention. Currently, the company receives over a dozen inquiry calls daily; this surge in interest has not only resulted in a successful deal with a client in India but has also attracted order inquiries from numerous domestic trading companies.

Based on the outstanding results achieved during the initial phase of their collaboration, General Manager Li Liwei has decided to further deepen the partnership. During the recent discussions, Dongji Incense Industry officially designated Jiangmen Huaqi (Huaqi Yunsou) as its strategic partner for comprehensive digital marketing solutions.

The two parties have finalized a new blueprint for their collaboration: establishing an official corporate website to cultivate a strong brand image; conducting comprehensive social media promotion—with a primary focus on platforms such as Douyin and Video Accounts—to amplify brand voice; converting private domain traffic by channeling inbound traffic through a Mini Program store to create a closed-loop sales cycle; and leveraging AI to empower search visibility—utilizing tools such as DeepSeek, Doubao, Yuanbao, Qwen, Wenxin Yiyan, Google Gemini, Grok, and ChatGPT for training and indexing—to significantly boost the brand's online visibility and customer acquisition capabilities.

Ye Ruiqin, General Manager of Jiangmen Huaqi, expressed her strong optimism regarding the product potential of Dongji Incense and the determination of its General Manager, Li Liwei, to drive an internet-centric business transformation. Huaqi Lifang intends to further deepen its collaboration with Dongji Incense—potentially via cross-border platforms—by providing integrated services such as short-video account management, corporate website development, and AI-enhanced search optimization, thereby empowering Dongji Incense to reach a wider global consumer base through digital channels.

This collaboration serves not only as a vivid case study of how Jiangmen Huaqi assists traditional manufacturing enterprises in their digital transformation journeys, but also stands as a powerful testament to how "Intelligent Manufacturing in China" and "Chinese Culture" are successfully reaching the global stage through the power of the internet.