Eight top talents join the team on the same day, adding "nuclear-grade" momentum to HEVOX overseas expansion.
On June 15, 2026, eight newly recruited staff members officially reported for duty at the Overseas Business Division of Huachen Heoyi (Lianyungang) Equipment Technology Co., Ltd. (hereinafter referred to as "HEVOX"). These eight young professionals from Chongqing Technology and Business University represent not merely the outcome of a routine recruitment drive, but a carefully orchestrated strategic move for corporate growth. In an era defined by the restructuring of global supply chains and intensifying technological barriers, the globalization of China’s high-end equipment manufacturing sector has evolved beyond the simple goal of "selling products abroad." The real challenge lies in establishing a sustainable system of trust in overseas markets—and the foundation of that trust is not the equipment itself, but the people behind it. HEVOX has provided its own answer to this challenge through a strategy of "targeted recruitment of complete teams."
"Many companies expand overseas by securing orders first and then finding staff; we, however, secure the talent first and then await the market," stated Xu Yong at the new employee welcome meeting. "The true barriers are not tariffs or technological blockades, but talent resources. Talent is the core competitiveness of a company."
This embodies the core logic of HEVOX’s globalization strategy: prioritizing talent and establishing deep roots. The Overseas Business Division is not merely a sales outpost, but a platform for the co-creation of value. Building such a platform requires not "superheroes" acting alone, but a specialized team that is well-versed in technology, the market, and culture.
On June 28, HEVOX’s Overseas Business Division will officially launch in Chongqing. This marks the tangible implementation of the company’s three-pronged strategy: exporting technology, standards, and its brand.
Concurrently, HEVOX’s dedicated foreign trade website is set to go live in June. Beyond basic functions like product showcases and technical document downloads, the site will integrate multilingual online technical support, remote fault diagnosis, and channels for submitting customized requests, creating a "24/7" global service hub. From talent acquisition to platform development, and from offline to online operations, HEVOX is employing a comprehensive strategy to build an all-encompassing service ecosystem for exporting Chinese high-end equipment. In Xu Yong’s view, a global expansion strategy unfolds in three progressive stages: exporting products, exporting services, and exporting capabilities. While most Chinese enterprises remain at the product level and a select few have advanced to the service level, Huachen Heyi aims to go further. The goal is to ensure that overseas customers not only purchase equipment but also gain access to the same level of technical insight, solution responsiveness, and long-term service support found at the Chinese headquarters.
This underscores precisely why talent must lead the way. Jin Rui, Deputy General Manager of the Overseas Business Division, offers a vivid analogy: "Equipment can be shipped by air, but trust is transmitted person-to-person. Without local faces, local languages, and local communication styles, even the best technology can lose its impact due to cultural barriers."
The arrival of new employees provides Huachen Heyi with a set of "localized calling cards" for its global clientele. Not only are they capable of conducting technical discussions in fluent foreign languages, but—having participated deeply in real Huachen Heyi projects during their university years—they possess an exceptional understanding of product logic, application scenarios, and customer pain points.
Huachen Heyi’s core technologies—ultra-high-speed cameras, DIC strain measurement systems, and PIV particle image velocimetry systems—are essentially sciences of "capturing the moment." Yet, regarding their globalization strategy, Xu Yong and Jin Rui share a unified view: going global is not a sudden burst of activity, but a reliability test requiring repeated validation.
These employees are co-creators embedded early into the strategic roadmap. Backing them up is Huachen Heyi’s decade-plus of accumulated technical expertise, an annual R&D investment exceeding 30% of revenue, and an unwavering conviction to "make products more reliable and earn the world's trust in 'Made by Huachen'."
"We never hide our ambitions for overseas markets, but we are equally open about the deep respect we hold for talent," Xu Yong said in his concluding remarks. "The journey from onboarding new colleagues to launching the overseas division mirrors Huachen Heyi’s own transition from merely wanting to go global to actually doing so. The road to globalization is long, but with the right direction, every step represents forward momentum."
It is early summer in Chongqing, yet for Huachen Heyi, the true spring has only just begun. This is a strategic expedition rooted in talent, underpinned by technology, and played out on a global stage. The journey ahead may hold turbulent waters, yet Huachen Heyi never fears sudden shocks—for our strength lies in landing firmly and securely at every critical moment.
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